Moisturizing, medium-to-full coverage foundation with skincare benefits / 1 oz

Inika’s Certified Organic Liquid Foundation is one of the reasons why we decided to bring this brand to our shelves. It was recently reformulated with the help of leading makeup artists, and the results of that collaboration are clear: it’s creamy, blendable, smooth, and leaves skin with a fresh, dewy glow — no oily residue.

As Inika told us, this product “blurs the line between skincare and foundation,” and the ingredient list reveals why. It’s packed with humectants like hyaluronic acid and glycerin for lightweight hydration; skin-friendly oils like avocado, argan, and jojoba for nourishing moisture; and antioxidants like green tea extract and Vitamin E for free radical protection. It’s positively perfect for skin on the Balanced to Dry spectrum that seeks a medium to full coverage foundation, and it applies beautifully over a moisturizer and/or Inika's Certified Organic Pure Primer. (If you tend to be oily, check out Inika's BB Cream as a one-stop moisture makeup product.) Check out our application and blending tips below under "How to Use" for best results.

Inika's Liquid Foundation is Certified Organic,Vegan, Cruelty Free, and Halal.

Our shade selection advice (click for a guide with images):

- Porcelain is for very fair skin — think Nicole Kidman — with a pink undertone. 
- Cream is ideal for light skin tones that might lightly freckle but stay fair all year round.
- Nude works well across light to medium complexions with warm undertones that tan slightly in the sun.
- Beige works well across light to medium complexions with cool undertones.
- Honey is ideal on medium to dark beige skin tones and lightly tanned skin.
- Tan is ideal for medium to dark beige skin tones — deeper tans and olive skin.

Want to try a sample first? You can order samples using our . Alternatively, Inika’s  also provide you with a sample of the brand’s fabulous primer and two shades of their powder (which come in the same shades as the Baked Mineral Foundation).